Copywriting
British Heart Foundation (2023) / Agency: Eleven Miles
Copy supporting a social campaign, encouraging people to take part in fundraising events.
Stagecoach, Oxford Tube (CONCEPT 2023) / Agency: Eleven Miles
Conceptual campaign messaging, promoting the Oxford Tube service (while poking a bit of fun at the hopeless British rail network).
Starbucks: Summer 2021
Agency: Iris Worldwide
Nationwide UK messaging, promoting a new range of refreshing drinks and snacks to cool off with during the balmy British summer.
I originally suggested something about cool beans, but unfortunately it didn't make sign-off. One of my greatest failures.
Kia XCeed eCRM launch (above) / Agency: VCCP
UK CRM comms for Kia, announcing the all-new Kia XCeed, with GT blood pumping through its veins.
TGI Fridays (right) / Agency: Eleven Miles
Menu cover and hero campaign messaging for Christmas 2023.
Samsung Galaxy Buds2 promo (2023)
Agency: HH Global
This campaign targeted returning university students, promoting free Galaxy Buds2 with every Galaxy A54.
Mental health awareness poster
Internal communication designed to boost the profile of a mental health first aid initiative.
The business-card sized advice pieces offered tips for general wellbeing, designed to live on desks as little reminders throughout the day.
Samsung: Internal training copy, Galaxy A-series 2021
Agency: Iris Worldwide
Back in 2021, there was an idea to literally humanise the Galaxy A-series smartphones, creating a real family from the
mid-tier range. Samsung staff would have read this copy to learn about the product's benefits.
Old Eldon Jewellers
The family-run jewellers needed some help telling their story, from their humble beginnings to the present day. And below is out-of-home promotional messaging, in the city centre of Newcastle upon Tyne.
